RFID-ready - Microsoft uses RFID technology in grocery stores

L-com, a global leader in the manufacture of wired and wireless connectivity products, announced that it has signed a North American distributor agreement with Korenix USA, a world leader in industrial networking solutions headquartered in City of Industry, California.

"I am very excited about… Read more

Hansgrohe intensifies assembly processes with UPM Raflatac RFID inlays

German manufacturer of bathroom and kitchen fittings Hansgrohe has implemented UPM Raflatac’s inlays into its RFID-assisted assembly processes. Hansgrohe uses RFID-enabled kanban (signal) cards to track the flow of containers between its two production sites. The company now enjoys several benefits, including accelerated goods receipt… Read more

Endemol signs Wavetrend to track celebrity housemates movements

Endemol, one of the largest independent production companies in Britain, has selected Wavetrend, the world leader in active RFID, to install technology to track housemates in the 2009 Celebrity Big Brother series (which started live on the 2nd January).

The tracking system will enable… Read more

M2M Network Providers Begin to Add Infrastructure to Optimize Data Traffic Control

Machine-to-machine (M2M) communications have specialized requirements, and over time this market has seen a specialized class of network providers - Mobile Virtual Network Operators (MVNOs) and M2M Mobile Operators (MMOs) - emerge to address these requirements in ways the traditional mobile operators have often declined… Read more

FKI Logistex Launches Logistex NB200 Narrow-Belt Driven Roller Conveyor

FKI Logistex a leader in integrated material handling solutions, announces the North American launch of the Logistex NB200 Narrow-Belt Driven Roller Conveyor, a flexible system that is part of the company's new Logistex Case Conveyor Solutions (LCCS) product family. The FKI Logistex NB200 offers maximum… Read more

Microsoft uses RFID technology in grocery stores

Wednesday, 16 January 2008

Microsoft Corp. is bringing digital advertising to the grocery cart. The software maker spent four years working with Plano, Texas-based MediaCart Holdings Inc. on a grocery cart-mounted console that helps shoppers find products in the store, then scan and pay for their items without waiting in the checkout line.

Microsoft's acquisition of aQuantive, an online advertising company, last year for $6 billion shored up the company's capacity to serve video ads onto these grocery cart screens.

Starting in the second half of 2008, the companies plan to test MediaCart in Wakefern Food Corp.'s ShopRite supermarkets on the East Coast. Customers with a ShopRite loyalty card will be able to log into a Web site at home and type in their grocery lists; when they get to the store and swipe their card on the MediaCart console, the list will appear. As shoppers scan their items and place them in their cart, the console gives a running price tally and checks items off the shopping list.

The system also uses radio-frequency identification to sense where the shopper's cart is in the store. The RFID data can help ShopRite and food makers understand shopping patterns, and the technology can also be used to send certain advertisements to people at certain points - an ad for 50 cents off Oreos, for example, when a shopper enters the cookie aisle. Microsoft said it is still working on how it will present commercials and coupons.

Microsoft is also working with MediaCart and ShopRite to help advertisers reach potential consumers based on past grocery purchases, which are logged when they swipe their loyalty cards.

"This is not all necessarily about bombarding consumers, about targeting advertising," said Scott Ferris, general manager of Microsoft's Advertiser and Publisher Solutions group. "It's about also making the shopping experience better for the consumer."

Advertisers will get more feedback about which commercials or coupon offers are effective, because customers either buy the products or accept the offers on the spot, or they don't. But Ferris said neither Microsoft nor any advertisers will have access to the personal information consumers provide when they join the supermarket's loyalty card program.

rfid-Newsletter Archive

rfid ready - Editorialally Newsletter - 2008-09-11

News from rfid ready

What's hot?

German RFID-News

SkyeTek Introduces Security Solution for RFID Tags

Unlike many RFID reader offerings rely on tag manufacturers to provide security for RFID tag memory, Westminster, Colorado based SkyeTek introduces advanced RFID readers that implement security onto generic tags. The solution allows customers to switch RFID tags without finacial penalty. The results are immediate cost savings as well as long-term investment protection by allowing customers to switch tags without penalty.

According to SkyeTek, this solution allows original equipment manufacturers (OEMs) and product designers to control their own security requirements and achieves the highest level of security in the industry while maintaining the lowest cost for customers.

Currently some tag manufacturers provide little or no tag security while others with the security features are priced with a premium. "Most companies consider security as an afterthought, but at SkyeTek security is a priority and we integrate innovative security capabilities into both HF and UHF readers," says Rob Balgley, CEO of SkyeTek. As part of a full security solution, SkyeTek supports several proprietary encryption algorithms that are generally tailored to provide enhanced security for...

Please click here to end all Your subscriptions

This is an autogenerated news mail, please do not respond

rfid ready - Editorialally Newsletter - 2008-09-11

News from rfid ready

What's hot?

German RFID-News

NXP and Bibliotheca Offer Longlife RFID library Solution

The world leading RFID Transponder IC vendor, NXP Semiconductors, recently announced that Max Planck Institute for European History of Law will be the first to implement its long-term RFID asset management systems.

The institute is internationally renowned German research institution and will now begin to rollout a new RFID library solution for its archive of 320,000 assets.
The system with Longlife RFID labels is provided by Bibliotheca RFID Library Systems, based on the recently launched ICODE SLI-SY chip. The ICODE product offers a guaranteed 40-year data lifespan to produce a robust solution which offers long-term data integrity.

According to Dr. Sigrid Amedick, library director of the Max-Planck-Institute for European History of Law, "The Max Planck Institute Library in Frankfurt houses one of the most important collections of historic primary resources and secondary literature about the development of European Law."

"It is therefore essential that we maintain the collection for future generations. This is why it's essential that the library's stock maintenance system should have longevity and be based on trusted...

Please click here to end all Your subscriptions

This is an autogenerated news mail, please do not respond

rfid ready - Editorialally Newsletter - 2008-09-11

News from rfid ready

What's hot?

German RFID-News

Datamars Introduces RFID Solution for Textile Industry

Switzerland-based Datamars recently partnered with ABS Laundry Business Solutions to form a customer-focused alliance to bring RFID technology to the entire textile rental and industrial laundry industry to benefit end-users and industry partners alike.

This major collaboration reflects the increasing demand for RFID technology in this sector, suited to the individual needs of customers, irrespective of their size or location. To ensure RFID technology is more accessible to textile rental and laundry businesses, Datamars and ABS have developed a modular approach, bundling hardware and software components to deliver a total solution that is affordable and meets individual business needs and budgets.

"A major benefit to the textile rental and laundry industries is that businesses of all sizes throughout the world can now easily implement a turnkey Datamars RFID system," says Ken Boyle, Chief Marketing Officer at Datamars. "Our partnership with ABS will enable us to offer complete ID solutions tailored to the specific requirements of small and medium sized launderers and rental textile companies worldwide - a truly complete, state-of-the-art and affordable RFID-based textile identification...

Please click here to end all Your subscriptions

This is an autogenerated news mail, please do not respond

rfid ready - Editorialally Newsletter - 2008-09-11

News from rfid ready

What's hot?

German RFID-News

Advanced ID Applauds U.S. NHTSAs Consumer Advisory on Tire Safety

Advanced ID Corporation, a leading developer of RFID technology for livestock tracking, pet recovery and supply chain applications, with a focus on tire management, applauds the National Highway Traffic Safety Administration's (NHTSA) recent Consumer Advisory on the dangers of aged tires. On June 2, NHTSA kicked off the summer driving season with a warning to motorists to check their tires -- including the spare - for signs of wear, under-inflation and age. The season's heat, especially in hot climates, can take its toll on worn, old or improperly inflated tires leading to tread separations, crashes and rollovers, the advisory said.

"We believe that NHTSA's consumer advisory on tire safety is going to have a significant affect on the rubber manufacturers - this is the first time the U.S. government has taken a public position on the issue," said Dan Finch, President and CEO of Advanced ID. "We have been actively supporting tire safety by consulting with and encouraging the tire industry to adopt the RFID as a solution to identifying, tracking and measuring tires from manufacture to scrap. Our global partners around the...

Please click here to end all Your subscriptions

This is an autogenerated news mail, please do not respond

rfid ready - Editorialally Newsletter - 2008-09-11

News from rfid ready

What's hot?

German RFID-News

Enhanced Tracking Software, IntelliTrack Version 7.0

IntelliTrack, Inc., a leading developer of barcode, RFID and wireless software, announced the release of version 7.0 for IntelliTrack's suite of software products. Enhancements and improvements for all products include a new and improved user interface, concurrent user licensing, SQL Express & Access 2007 databases, Microsoft VISTA compatibility, and support for the latest label printing and scanning hardware from leading manufacturers. In addition, version 7.0 includes added features for each individual application.

IntelliTrack offers two major software lines, Data Management Software (DMS), and Warehouse Management Software (WMS). Most of version 7.0's added features are found in IntelliTrack's DMS applications. DMS software includes efficient barcode and RFID tracking for Inventory, Stockroom, Fixed Assets, Check In-Out, and Package Track applications. Several of these applications include features such as cost tracking, maintenance and calibration, reservations, and asset/item ID receiving. Package...

Please click here to end all Your subscriptions

This is an autogenerated news mail, please do not respond

Subscribe here

my Webservices

Recommend

RFID-Market News

RFID-Product News

Resources

rfid ready RSS-Feeds

L-com Announces North American Partnership with Korenix USA

Hansgrohe intensifies assembly processes with UPM Raflatac RFID inlays

Endemol signs Wavetrend to track celebrity housemates movements

M2M Network Providers Begin to Add Infrastructure to Optimize Data Traffic Control

FKI Logistex Launches Logistex NB200 Narrow-Belt Driven Roller Conveyor

rfid-Newsletter Archive

my Webservices

rfid ready Partner