According to a new study from Aberdeen, a Harte-Hanks Company, retailers are translating item-level RFID investments into clear, measurable business benefits -- benefits sufficient to compel many retailers to adopt RFID in 2008 and beyond, according to the study.
"Retailers are achieving real business benefits directly attributable to item-level RFID deployments. Among Best-in-Class retailers identified by Aberdeen Group research, customer satisfaction has improved by an average of 12% during the past two years and 78% have increased inventory turns by an average of 5.4%, while 76% have increased same-store year-over-year sales," said Michael Dortch, senior analyst, Aberdeen. "These benefits have driven 44% of retailers surveyed by Aberdeen to adopt RFID, while an additional 40% are planning to deploy."
The new Aberdeen study unearthed an important schism dividing the market for RFID in retail. Despite the business benefits already being enjoyed by many, 53% of the non-adopters identified by Aberdeen research still believe that RFID has not matured sufficiently to prove its ROI. These and other findings indicate that inaccurate perceptions of the realities of RFID in retail may be the biggest impediments to broader adoption.
A complimentary copy of this report is made available due in part by the following underwriters: ADT, Microsoft, and Motorola.
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