RFID-ready - MangoMOBILE Launches RFID Solution for Event Marketers

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FKI Logistex Launches Logistex NB200 Narrow-Belt Driven Roller Conveyor

FKI Logistex a leader in integrated material handling solutions, announces the North American launch of the Logistex NB200 Narrow-Belt Driven Roller Conveyor, a flexible system that is part of the company's new Logistex Case Conveyor Solutions (LCCS) product family. The FKI Logistex NB200 offers maximum… Read more

MangoMOBILE Launches RFID Solution for Event Marketers

Wednesday, 21 May 2008

MangoMOBILE, a leader in advanced mobile marketing solutions, announces the release of a suite of new RFID technology specifically developed to generate measurable solutions for event marketers and their clients.

The turn-key solution utilizes proprietary software developed by MangoMOBILE combines handheld-networked computers, and Radio Frequency Identification chips integrated into a variety of wearable devices. This system dramatically improves event tracking, reporting, data-capture, and post-event communications, while significantly streamlining on-site operations.

"Event marketers are constantly looking for new ways to increase measurable ROI," said Craig Connelly, President, GMR Marketing. "When deployed at a concert, event or other branded activation space, this system provides us with a scalable, non-intrusive, cost-effective method for keeping track of what a consumer does inside our foot print, and then provides the brand with both the intelligence and means to follow-up with highly targeted offers. We are very excited about MangoMOBILE's new product, and will be introducing it to our key clients at the earliest opportunity."

MangoMOBILE's strategic expansion into RFID leverages the company's expertise in wireless technologies while complementing its core mobile marketing offerings, such as text-messaging campaigns, WAP / mobile website development, ringtone distribution and mobile advertising planning and buying.

"What makes our RFID solution unique is how we've integrated it in with the rest of our mobile, online and CRM technology suite," Said TJ Person, President, MangoMOBILE. "So for instance, after a consumer attends an event, our automated system can push out a highly-customized text-message or email offer based on how the consumer chose to engage with the brand that day -- or even based on a broader set of historical data points associated with that consumer, market or demographic."

"For the first time, event marketers can immediately act on a consumer's demonstrated interest in specific areas of a brand message or product line, effectively transforming what was once a passive marketing channel into an actionable, search-like medium. By providing this level of real-time accountability and data management, our system gives event marketers the tools needed to compete in a marketing climate increasingly dominated by digital channels."

Related Links:

http://www.mangomobile.com/

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rfid ready - Editorialally Newsletter - 2008-09-11

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SkyeTek Introduces Security Solution for RFID Tags

Unlike many RFID reader offerings rely on tag manufacturers to provide security for RFID tag memory, Westminster, Colorado based SkyeTek introduces advanced RFID readers that implement security onto generic tags. The solution allows customers to switch RFID tags without finacial penalty. The results are immediate cost savings as well as long-term investment protection by allowing customers to switch tags without penalty.

According to SkyeTek, this solution allows original equipment manufacturers (OEMs) and product designers to control their own security requirements and achieves the highest level of security in the industry while maintaining the lowest cost for customers.

Currently some tag manufacturers provide little or no tag security while others with the security features are priced with a premium. "Most companies consider security as an afterthought, but at SkyeTek security is a priority and we integrate innovative security capabilities into both HF and UHF readers," says Rob Balgley, CEO of SkyeTek. As part of a full security solution, SkyeTek supports several proprietary encryption algorithms that are generally tailored to provide enhanced security for...

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rfid ready - Editorialally Newsletter - 2008-09-11

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NXP and Bibliotheca Offer Longlife RFID library Solution

The world leading RFID Transponder IC vendor, NXP Semiconductors, recently announced that Max Planck Institute for European History of Law will be the first to implement its long-term RFID asset management systems.

The institute is internationally renowned German research institution and will now begin to rollout a new RFID library solution for its archive of 320,000 assets.
The system with Longlife RFID labels is provided by Bibliotheca RFID Library Systems, based on the recently launched ICODE SLI-SY chip. The ICODE product offers a guaranteed 40-year data lifespan to produce a robust solution which offers long-term data integrity.

According to Dr. Sigrid Amedick, library director of the Max-Planck-Institute for European History of Law, "The Max Planck Institute Library in Frankfurt houses one of the most important collections of historic primary resources and secondary literature about the development of European Law."

"It is therefore essential that we maintain the collection for future generations. This is why it's essential that the library's stock maintenance system should have longevity and be based on trusted...

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rfid ready - Editorialally Newsletter - 2008-09-11

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Datamars Introduces RFID Solution for Textile Industry

Switzerland-based Datamars recently partnered with ABS Laundry Business Solutions to form a customer-focused alliance to bring RFID technology to the entire textile rental and industrial laundry industry to benefit end-users and industry partners alike.

This major collaboration reflects the increasing demand for RFID technology in this sector, suited to the individual needs of customers, irrespective of their size or location. To ensure RFID technology is more accessible to textile rental and laundry businesses, Datamars and ABS have developed a modular approach, bundling hardware and software components to deliver a total solution that is affordable and meets individual business needs and budgets.

"A major benefit to the textile rental and laundry industries is that businesses of all sizes throughout the world can now easily implement a turnkey Datamars RFID system," says Ken Boyle, Chief Marketing Officer at Datamars. "Our partnership with ABS will enable us to offer complete ID solutions tailored to the specific requirements of small and medium sized launderers and rental textile companies worldwide - a truly complete, state-of-the-art and affordable RFID-based textile identification...

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rfid ready - Editorialally Newsletter - 2008-09-11

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Advanced ID Applauds U.S. NHTSAs Consumer Advisory on Tire Safety

Advanced ID Corporation, a leading developer of RFID technology for livestock tracking, pet recovery and supply chain applications, with a focus on tire management, applauds the National Highway Traffic Safety Administration's (NHTSA) recent Consumer Advisory on the dangers of aged tires. On June 2, NHTSA kicked off the summer driving season with a warning to motorists to check their tires -- including the spare - for signs of wear, under-inflation and age. The season's heat, especially in hot climates, can take its toll on worn, old or improperly inflated tires leading to tread separations, crashes and rollovers, the advisory said.

"We believe that NHTSA's consumer advisory on tire safety is going to have a significant affect on the rubber manufacturers - this is the first time the U.S. government has taken a public position on the issue," said Dan Finch, President and CEO of Advanced ID. "We have been actively supporting tire safety by consulting with and encouraging the tire industry to adopt the RFID as a solution to identifying, tracking and measuring tires from manufacture to scrap. Our global partners around the...

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Enhanced Tracking Software, IntelliTrack Version 7.0

IntelliTrack, Inc., a leading developer of barcode, RFID and wireless software, announced the release of version 7.0 for IntelliTrack's suite of software products. Enhancements and improvements for all products include a new and improved user interface, concurrent user licensing, SQL Express & Access 2007 databases, Microsoft VISTA compatibility, and support for the latest label printing and scanning hardware from leading manufacturers. In addition, version 7.0 includes added features for each individual application.

IntelliTrack offers two major software lines, Data Management Software (DMS), and Warehouse Management Software (WMS). Most of version 7.0's added features are found in IntelliTrack's DMS applications. DMS software includes efficient barcode and RFID tracking for Inventory, Stockroom, Fixed Assets, Check In-Out, and Package Track applications. Several of these applications include features such as cost tracking, maintenance and calibration, reservations, and asset/item ID receiving. Package...

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