"Avery Dennison RFID is committed to meeting emerging market needs through innovative inlay designs and superior technical expertise and service," said Robert Cornick, VP and General Manager of Avery Dennison RFID. "Maggie and Charlie are somewhat unique in RFID industry in that, as salespeople, they are able to bring customers a valuable combination of business acumen and strong technical expertise to each project."
Cornick goes on to say, "Since joining the team in 2004, Maggie's efforts in sales and sales management have been integral to building key relationships in the RFID industry and our continued growth as a company."
In her new role as Director of Sales and Marketing for the U.S. and Europe , Bidlingmaier will lead the Avery Dennison RFID sales teams in those regions, as well as manage forecasting, establish customer application priorities, create new business development initiatives and develop marketing strategies.
Bidlingmaier holds a BS in Economics from the University of Wisconsin - Madison .
Purser, in the new role of business development manager, will be responsible for cultivating new business opportunities in Europe . He previously served in sales management positions with Data Elektronik, a systems integrator, and printer manufacturer Zebra Technologies.
"Charlie has a strong background in the RFID industry," said Cornick. "He brings strategic planning and account management skills to the Avery Dennison RFID team and will build on emerging RFID opportunities to develop relationships with converters and systems integrators in Europe ."
Purser holds a master's degree in Occupational Psychology from the University of Leicester and a BA in Psychology from the University of Luton .
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