Mercedes-Benz of Buckhead has been utilizing Service Drive Concierge (SDC) since the fall of 2008 with great success and has decided to expand the implementation to track the Smart Car brand.
Mercedes-Benz of Buckhead is also planning on expanding the capability of the system through service bay and car wash completion tracking using SDC's RFID technology.
"This technology has matured considerably and is capable of providing a number of key benefits from the automatic scanning of customer and loaner vehicles as they pull into the drive. We can use the data obtained from SDC for a variety of important analytics," said Mercedes-Benz of Buckhead Parts & Service Manager Geoff Meeker.
Retail vehicle inventory is sold with the RFID tag already installed for future customer identification and messaging. Two fifty inch ceiling suspended plasma monitors provide automated personalized welcoming in conjunction with automated internal messaging of the customer's arrival. Recently, the store presented the SDC implementation to their Dealer 20 group as the stores' "best idea'.
"What really makes SDC valuable is how it touches so many groups within the dealership: customers, service advisors, cashiers, porters and even salespeople. Salespeople now know the instant their customer has pulled into the service drive allowing for a new touch point - which in our store has translated into additional vehicle sales," said Geoff Meeker.
"For dealerships that put a premium on service excellence and creating new sales opportunities, SDC makes a great deal of sense - even in this tough economic climate. The system is priced very attractively and allows a dealership to be using our RFID solution in the service drive typically within thirty days," said MyDealerLot Founder and President George Cresto.
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