EBV Elektronik, an Avnet company and the leading semiconductor specialist in EMEA, has announced the launch of a dedicated sales team to concentrate solely on RFID customers and opportunities in EMEA. This team will help realise the potential of RFID applications, selecting the best components for a particular application and collaborating with the user in producing customised system solutions.
"We recommend the necessary RFID technology and provide product expertise. In addition, as a system supplier we also provide a comprehensive range of appropriate solutions to fulfil customers' needs. Large companies benefit from this service, as do small-to-medium sized enterprises, especially since we can facilitate smaller companies' entry into RFID technology. This ensures that the potential of RFID technology actually bears fruit and is successfully implemented for all those involved" says Slobodan Puljarevic, CEO and president of EBV. "The important benefit of our new RFID sales team is the international presence of EBV across EMEA, making it possible to simplify and accelerate the flow of a company's goods across national borders using RFID".
The RFID boom is just beginning
The increase in the global flow of goods, the ever more stringent product traceability requirements and the need for efficient production processes all demand an information system that can reliably identify deliveries and individual products as well as specific data. RFID supports these needs, which is why the market for them is expanding. Research figures show that the RFID boom is just beginning: According to a study by IDTechEx, the global RFID market, which presently is $5.29 billion, is projected to grow more than five times that amount over the next 10 years.
The launch of this dedicated RFID sales team will not be the only EBV action in this market sector: the current issue of the knowledge magazine 'The Quintessence' is dedicated to the subject of RFID technology and will soon be followed by further projects supporting RFID sales.
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