Carousel Center is First to Deploy the Destiny USA Technology Platform to Drive Sales
Time Domain Corporation, the leader in ultra wideband (UWB) real-time location systems (RTLS), today announced the launch of a breakthrough retail technology platform at the Carousel Center in Syracuse, New York. The Destiny USA Technology Platform brings the Internet shopping experience to the physical store by enabling retailers to communicate promotions to customers as they shop, optimizing the shopping experience, driving sales and increasing brand loyalty.
Clothing for a Better Earth is the first retailer to deploy the Destiny USA Technology Platform to improve the customer shopping experience. The system, which includes handheld Apple iTouch devices, digital signage and dressing room touch screens will enable shoppers at the 1,000 square-foot eco-friendly clothing store to look up product information and reviews, make online comparisons and receive promotional recommendations based on previous purchases, as well as their physical location in the store. The platform also enables retailers like Clothing for a Better Earth to target real-time promotions to shoppers.
The Destiny USA Technology Platform is powered by Time Domain’s Precision Location Ultra Wideband System (PLUS®) to track the exact location of merchandise and employees using OEM tags. PLUS provides real-time, highly precise location tracking data that’s within inches of accuracy on every single asset in the retail store, including inventory, display units, fixtures and people. In the past, similar attempts to field interactive shopping systems have failed due to poor location accuracy, expense and short-lived battery powered systems. PLUS reaches beyond the limits of other systems, such as GPS, Zigbee and Wi-Fi, with unmatched accuracy and battery life.
The Internet Enters the Physical Store
As shoppers enter the store, they pick up the Apple iTouch device that assists them with their shopping experience. As they shop, Time Domain’s PLUS system processes information from PLUS tags, creating a “click to mortar” customer experience with the best of Internet shopping right on the retail floor. For example, the system can help a customer locate and pair products or even remember a previous product bought and offer a complimentary sales item. The system will display an image of the product in the shopper’s size, preferred color and fabric and then help the customer locate the item.
“There’s huge opportunity for retailers to increase sales during the busy holiday shopping season, and more importantly, increase sales year-round,” said Greg Clawson, senior vice president of worldwide sales and marketing at Time Domain. “Just as the Internet forever changed the way retailers and shoppers interact, this platform is taking the physical retail environment to the next level. Time Domain’s PLUS technology is helping retailers understand their customer’s preferences and behaviors in the physical store to drive sales and improve the shopping experience.”
About Destiny USA
Destiny USA is a new 2.4 million square foot development in Syracuse, New York that includes an existing 1.5 million square foot Carousel Center shopping center, luxury outlets, dining and entertainment all under one roof. Destiny USA will be the largest LEED® Certified commercial retail project in the country and a test lab for tomorrow’s retail technologies.
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