Omni-ID, the leading supplier of high-performance passive UHF RFID tags, was selected by horticulture and flower industry auctioneer FloraHolland to tag and track trolleys that transport flowers and plants throughout the supply chain. Omni-ID partner Mieloo & Alexander, business integrators specializing in RFID-enabled process improvement, was instrumental in developing a complete UHF RFID solution to meet FloraHolland's requirements.
In 2008, FloraHolland merged with VBA to create a single flower-auction organization with six auction centers, a nationally operating intermediary organization and a transit department. The merge created a need to integrate resources, including the call for a redesign of 270,000 auction trolleys used for logistical processes throughout the entire supply chain. As part of the redesign, over the next two and a half years, every auction trolley will be tagged with an Omni-ID passive UHF RFID tag.
FloraHolland looked to Omni-ID for reliable UHF RFID technology to tag and identify the auction trolleys. After rigorous testing by Mieloo & Alexander on process, speed, reliability and multiple application scenarios related to actual market conditions, the Company placed an order for upwards of a quarter of a million Omni-ID Max ABS tags.
Omni-ID Max ABS tags showed near-perfect read rates near water-filled buckets, in a high humidity environment, and with obstructed line-of-sight visibility of the tags.
The FloraHolland success is the result of the Mieloo & Alexander and Omni-ID partnership to deliver an end-to-end solution to the customer.
"The 1-trolley project offered a unique opportunity to be ready for the future and increase our ability to accurately track trolleys. Omni ID tags demonstrated superior performance and were able to withstand Flora Holland's process and heavy industrial environment. Because of this, we believe Omni-ID will help future projects aimed at improving internal logistics processes of Flora Holland, as well as those between and with supply chain partners," said Johan Star, Advisor Supply Chain Logistics, FloraHolland. "After numerous tests, we saw the clear difference that Omni-ID's Max ABS tags brought to our best-in-class business.
"Omni-ID's ultimate goal is to revolutionize business and demonstrate immediate customer benefits, regardless of market," said Tom Pavela, CEO, Omni-ID. By using Omni-ID RFID tags to provide greater insight into its supply chain and the real-time state of its trolleys, FloraHolland will be able to continue its reputation as a high-quality auction network with the most cost-effective model."
"FloraHolland presented a unique RFID challenge for highly functioning technology in the presence of varied environments," said Sander Merkx, Partner of Mieloo & Alexander. "We found that Omni-ID offered the perfect passive RFID tag to fit Flora Holland's requirements, and their proven technology enhances the effectiveness for our complete RFID solution."
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