People in future will be confronted with RFID technology in many areas of the daily life and benefit of it. The technology offers all the possibilities to generate an effective consumer protection.  The consumer goods industry for instance is doing their part to ensure a high level of food security. Goods can be safly recalled if there is an quality incident.  For this reason everyone is benefiting of the technology it is necessary that it is accepted widely among the people. To gain trust to a new technology it is vital that people know how RFID is operating and about the advantages and disadvantages.  This job has to be done by the developers and companies that are operating in the market. The protection of privacy and generated data is the most important matter that should always stand in the frontline.

Transparency inside the application
The consumer is already confronted with different RFID systems. Transponders can be for instance found in ski passes or membershoip cards of wellness clubs. The stored data is possibly linked to personal information about the consumer. Under which circumstances companies and organisations are allowed to collect, store and finally use the data is normally determined by law. These laws may vary from county to country. In Germany this is set in the "Bundesdatenschutzgesetz (BDSG)" festgelegt. The BDSG complies to European regulations (95/46/EG). It regulates that independently form the used technology:

• It is only allowed to survey, process and store data, if the consumer agrees by letter or there is an offical authorization.
• The BDSG is determing, that the survey of data has to be transparent and that the consumers will be informed, for what kind of purposes their data is used.
• The consumer reserves the right to withdraw this agreement at any time and demand the erasing of his data.