Integrated NFC/RFID solution for deploying all-in-one RFID infrastructure for inventory & security to retailers opens new marketing channels to consumers

TAGSYS, a provider of item-level RFID infrastructure, and Think&Go, a specialist in Near Field Communication (NFC)-enabled services and solutions to the retail industry, today announced that they have combined forces to offer retailers a complete RFID/NFC integrated solution to not only manage inventory and security but also enhance the customer shopping experience, keeping the same RFID Tag infrastructure.

Proxama, a global near field communications (NFC) solutions provider, is behind the latest innovation in out-of-home marketing with the release of an NFC poster campaign to support the launch of the latest TV series of VH-1’s 'Basketball Wives'.

The campaign offers NFC mobile phone users an exclusive trailer for the new series and a link to the Basketball Wives' Facebook page, when they tap their devices on poster sites situated on bus shelters around the cities of New York and Los Angeles. Each site has a pre-programmed NFC chip affixed to the rear of the poster that transfers the content immediately to handsets that tap the poster.