After endless twists and turns, Fitbit officially became owned by Google in January 2021. Today, about four months after this acquisition, the company continues to expand its business by preparing new products. We now know that Fitbit is about to introduce a new bracelet that would otherwise become the first product in the Google era.
Is a new Fitbit bracelet coming up?
According to initial information, Fitbit should present a very high quality product without being a watch connected to WearOS. The media WinFuture revealed pictures of the bracelet connected to Fitbit Luxe. This fitness tracker would be made of a stainless steel case to protect a nice OLED screen. The latter is of course interchangeable, but has a more minimalist, luxurious design.
With this product Fitbit creates a perfect balance between health and elegant design. In terms of functionality, the Fitbit Luxe should have GPS, a heart rate monitor, and water resistance suitable for swimming. However, be sure to absorb this information with a grain of salt. As of now, neither Google nor Fitbit have confirmed the arrival of this new connected bracelet.
Many elements are still missing from this announcement, including the price. Fitbit has built its reputation on making high quality, highly accessible products. However, following the initial rumors about this new product, its capabilities could add significantly to its price. By stating that Fitbit is now owned by Google, the pricing strategy could evolve.
However, given the development of the current market, it would be risky for Fitbit to raise its prices. For some time now, many companies such as Huawei, Xiaomi, and others have been offering devices that will perform well for most users and are very inexpensive.
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