After Spotify, Apple Podcasts introduces a new monetization solution

The podcast format has seen a meteoric rise in recent years. However, this format is much older. In 2004, a British technologist named Ben Hammersley first used the term podcasting in an interview with The Guardian. The principle of the podcast would even be a bit older, since it would have been invented in 2000.

At the time, the iPhone didn’t exist, the star was the iPod. The iPod, introduced in March 1998, will finally be launched in January 2000. The iPod does not need to be repeated. It will have unprecedented success and will even become the source of the word “podcast”, which is an abbreviation for “iPod” and “iPod” for “broadcast”. You will understand if companies like Spotify are desperate to dominate this audio format today, Apple has a long history with the podcast.

Apple continues to carry the podcast

For more than 15 years, Cupertino has continued to believe in this format, despite a long period in which podcasts were far from current success. However, the story of the podcast took an important turn at Apple’s Spring Loaded event last night. On the occasion, the company announced the arrival of paid offers to take advantage of certain programs. It is up to the creators to decide whether or not to offer the paid content.

© Apple

Apple states that developers who want to set up a paid plan get 70% of the subscription for the first year and 85% after that. During the keynote, Tim Cook said, “Now you can help your favorite animators build their business model and contribute to their creativity.” Up until now, content creators have struggled to develop a viable economic model with their podcast and very often go to platforms like Patreon or Tipeee to get support donations from listeners. In particular, we had the opportunity to speak to Pauline Grisoni, founder of the “La Leçon” podcast, about these difficulties in monetizing a program.

In addition to advertising, podcast creators can now offer free, freemium or fully paid offers thanks to Apple. Last February, Spotify also presented a similar solution.

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