After a disastrous 2020 (with factories and stores closed due to lockdowns), the smartphone market is recovering with double-digit growth in the first quarter of 2021. According to a release by Strategy Analytics, 340 million smartphones were shipped in the first quarter of 2021, up 24% over the same period in 2021. The last time we saw such high growth was in 2015.
According to Strategy Analytics, this strong growth is due to 5G and the Chinese market. “The Chinese smartphone market has had a sensational quarter thanks to the success of 5G products at multiple prices,” the report said. “Smartphone shipments in China rose 35% year over year to 94 million units in the first quarter of 2021. Globally, the five largest providers had a market share of 76% compared to the first quarter of 2021, compared to 71% per year before. Chip shortages and supply-side restrictions did not have a significant impact on the top 5 brands in the first quarter, but we believe they will be a problem for smaller providers in the coming quarters. “”
Samsung was number one in the first quarter with shipments of 77 million units and growth of 32% from 58 million units sold in the first quarter of 2020. “Samsung’s 4G and 5G phones recently launched the A-series on the Brought to market. as well as the previously launched Galaxy S21 series performed strongly for the quarter, ”said Strategy Analytics.
In second place is Apple, which reportedly shipped 57 million smartphones. For its part, Cupertino owes this good performance to the continuation of the strong momentum generated by the launch of its first 5G iPhone in the last quarter of 2020.
In third place is Xiaomi, whose shipments reached 49 million units in the first quarter of 2021, representing a growth of 10%. “The supplier has maintained strong momentum in India and China, and expansion into Europe, Latin America and Africa has also borne fruit,” says Strategy Analytics. In fourth place is Oppo, followed by another Chinese brand: Vivo.
7% growth in 2021?
This upward trend is likely to continue in the following quarters. And Strategy Analytics is already forecasting a 13% increase in sales in the smartphone market in 2021 compared to 2020.
“Although global smartphone wholesale sales were down -5% year-on-year in 2020 due to the global coronavirus pandemic, we expect them to recover strongly by + 13% in 2021 and continue to increase in the years to come. The economic recovery after the global COVID-19 lockdowns, the late replacement of aging devices and rising component prices, as well as the switch to 5G will all contribute to sales growth in 2021, “according to Strategy Analytics. The company estimates smartphone sales will increase by 7 % will increase to 1.4 billion units.