why users no longer trust it

In the past few weeks, many scandals related to personal data security have broken the news. The main problem is Facebook, which had to deal with a massive leak that involved 533 million users, including 20 million French. A little later we learned that the personal data of nearly half a billion LinkedIn users was offered for sale.

Ultimately, hackers got their hands on a database containing the data of a million clubhouse profiles. However, the social network believes that there is no violation of its system and that this information is publicly available through its API.

The risks of hacking and targeted advertising are a matter of concern

These various messages are a bit of a mess and are contributing to the users’ loss of confidence. A recent study by the University of Sydney looked at this phenomenon. 1000 Internet users from the USA, Great Britain and Australia were surveyed for this purpose.

They are very concerned about the protection of their personal information. This applies to 65.9% of Facebook users, 59.3% of TikTok users and 53.3% of Instagram regulars.

In terms of targeted advertising, the use of personal data is also a concern of Facebook users: 65.4%, but also of YouTube, Instagram and Twitter: 59.4, 52.3 and 45.6%.

Finally, and more generally, the study made it possible to identify the issues that most embarrass internet users about the security of their personal information. Hacking risks come first at 40.2%, just ahead of data mining and identity theft: 39.2 and 32.4%.

This subject of personal data protection has become so important that certain technology giants have taken it on. This is the case with Apple, which has implemented privacy labels in the App Store to know exactly what an application gathers from us. Similarly, the Apple brand will provide an anti-tracking tool that will allow those who wish to counteract advertising to be targeted.

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