Facebook increasingly fears “headwinds” when targeting advertising

Yesterday, Facebook executives had serious cause for joy at the presentation of the quarterly results. In fact, the company saw an impressive 48% revenue growth that stood at $ 26 billion. Mark Zuckerberg’s company now generates a net profit of 9.5 billion, almost twice as much as in the same period in 2020. The web giant can also be satisfied with the fact that 2.5 billion people have connected to its platform every month , an increase of 10% over the previous year.

However, this is not necessarily the time to celebrate for the company, especially given the introduction of the update to iOS 14.5, which includes an anti-tracking tool. If an application wants to collect information about a user, the user is specifically warned and can decide to block this maneuver.

Good news from Samsung too

This function directly affects Facebook’s business model. CFO Dave Wehner does not say otherwise in a statement:

We continue to expect ad targeting headwinds to mount in 2021 due to regulatory and platform changes, including the recently released iOS 14.5 update, which is expected to have an impact in the second quarter.

However, the company has revamped its advertising technology to keep it efficient and to collect less data in the future. As indicated by our colleagues at Cnet, the idea is also to diversify activities, focusing in particular on e-commerce, as well as virtual and augmented reality, like many markets in which the company has already invested.

Other tech giants like Samsung recently released their quarterly results. As expected, the South Korean company is showing very good results with sales of $ 59 billion, an increase of 6% over a year. Operating profit is approximately $ 8.5 billion, up 4%. This success is mainly due to the very good shape of the mobile branch. The Galaxy S21s have great sales, while the Galaxy A’s are another reason for the company to celebrate.

Back to top button