The lawsuit between Epic Games and Apple this week in California certainly brings some fascinating information about the strategies of tech giants. According to AndroidHeadlines, Epic Games seemed very determined in the past to access the Google Play Store for free. The company was therefore ready to offer Fortnite on the Stadia cloud gaming platform. This deal ultimately never saw the light of day.
Tim Sweeney would have finally given up on that idea
In detail, the company Tim Sweeney would have proposed porting his game to the Play Store and Stadia if Google had accepted the game’s presence in the Application Store for free. This would have resulted in a nice saving as the Mountain View company charges a 30% fee on in-app purchases.
Given Stadia’s difficult beginnings, Tim Sweeney would later have felt that Fortnite’s arrival made no sense for this service. The two companies probably also carried out a classic cost-benefit analysis. Google certainly had an interest in restoring a very popular game to its platform, but at the same time it would have lost significant profits on the Play Store. Conversely, Epic would save costs in the App Store, but not be very successful due to its presence in Stadia.
As a reminder, other information about the past of these major technology companies reaches us. To take just one example, we learned that Eddy Cue, currently Apple’s senior vice president of services and software, proposed in 2013 that a team be created to be responsible for deploying iMessage on Android.
A debate ensued, and some, like Craig Federighi, the company’s current vice president in charge of software engineering, were against the idea. He then said, “In the absence of a strategy to become the primary messaging service for the majority of phone users, I fear that iMessage on Android would merely serve to remove a barrier for families who are using. IPhones are equipped to help their kids switch their kids to Android phones. “”