Why did Trump’s platform flop?

We’d see what we’d see. Jason Miller, a close advisor to Donald Trump, confirmed to Fox News in March last year that the former president would make a tangible comeback online with the launch of his own platform. The Republican, banned by most of the web giants, wanted to set up his social network to protect himself from over-picky moderation.

“I think we’ll see him again on social media with his own platform in probably two or three months. And that should be a formula for success and completely redefine the game. Everyone will wait and see what exactly Donald Trump does, “said the spin doctor.

We have since wondered what would be proposed. Many counted on a clever mix between Twitter, Facebook, YouTube and why not Twitch. An experience of a new kind that might mark the spirits.

A few weeks later the result is now known and it is surprising. The billionaire created a website that is not very innovative and in many ways is reminiscent of the blogs that were very successful in the early 2000s. The platform is referred to as a “place to speak freely” and quiet “.

Building a large social network in 2021: Mission impossible?

However, there is no question of allowing followers who are a little too inflamed to speak: only their leader has the right to speak. The curator’s supporters are nevertheless invited to like his statements and share them on Facebook and Twitter.

How then can you explain that the mountain gave birth to a mouse at that time? It seems that the former president understood that setting up a new social network in 2021 is not easy. There were actually many pitfalls with this project and everything indicated that it was going to fail.

Once this initiative was announced, those familiar with the subject believed that it would never see the light of day. Peter Loge, associate professor at George Washington University’s School of Media and Public Affairs, quoted Business Insider as saying, “Donald Trump says a lot. Prior to his election, he said he would seldom leave the White House and would not have time to play golf and leave Twitter if elected. As long as the platform we’re talking about is not operational and in use, I don’t believe in its existence. “”

Moderation, a big challenge

The question of the economic model of such a location actually arose. Would it attract enough people to operate? Nothing is less certain. Donald Trump’s supporters would fall en masse, but his opponents would not join him. Without this necessary critical mass, however, it would have been impossible to resell advertising or collect enough data to maintain financial balance. Even if it were a hit with the public, the Republican image is so politically charged that many advertisers would undoubtedly have hesitated to associate their image with him.

The problem of moderation is also another problem that likely cooled the Republican off. Indeed, even if you claim to be the free speech advocate, not everything is allowed on the internet, and an army of moderators and algorithms would have been necessary.

For the former Führer, however, there was still a solution: to associate his image with an already existing actor. In a recent interview with Sean Hannity on Fox News, he stated, “We’re looking at different files. (…) You have to be strong. They can’t be dominated by Amazon and Google, as well as people who can delete them right away. Obviously, none of them met these requirements and Donald Trump eventually decided to start a much less ambitious project.

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