Sennheiser is a German company that has been manufacturing microphones, headsets, telephone accessories, pilot headsets and devices for professionals since 1945. However, last February the company made an important announcement. Sennheiser has decided to no longer deal with its consumer market and spoke of its ambition to find a solid partner to invest in this industry.
Today Sennheiser returns with good news. The historic company has found a buyer for its consumer division, the Swiss holding company Sonova. Sonova specializes in hearing and wireless communication systems and will therefore acquire this office under an agreement that is expected to be concluded by the end of the year.
Sonova is now responsible for developing the consumer space
In this way, Sonova can expand its portfolio to include soundbars and other headphones developed by Sennheiser. For its part, the German company will continue to manage its product range for professionals. As a reminder, Daniel Sennheiser, CEO of Sennheiser, stated in February: “In order to be able to fully exploit the potential of each market, we are concentrating our own resources on the three areas of activity of the professional department and are looking for a solid partner for investments in our general public activities”. It’s done now.
In a statement, Sennheiser said he was relieved by the news, saying, “We are confident that Sonova will strengthen Sennheiser’s consumer business over the long term and capitalize on key growth opportunities.” However, it is important to emphasize that Sonova is focused on joining a company prepared for a highly competitive market and have to fight against companies such as Bose, Sony, Sonos or even Apple. The 76 years of experience will hopefully enable Sennheiser to continue to offer higher quality products even after this takeover.