Today Xiaomi is one of the market leaders in the smartphone market thanks to its mid-range devices and its good price-performance ratio. On the other hand, the Chinese brand is way behind number one in tablets: Apple.
Xiaomi has already offered tablets for Android in the past. However, these did not really break through. But this year Xiaomi could launch a new offensive to gain market share. And to seduce the masses, the brand would target the premium market to position its products as direct competitors to the iPad.
For a few weeks now, rumors have been circulating about the upcoming tablets from Xiaomi. And recently our colleagues at XDA published new information. According to the website, the code e MIUI 12.5 (the version of Android developed by Xiaomi) contains many references to three tablets, whose code names would be “nabu”, “enuma” and “elish”. In addition, XDA suggests that Xiaomi developed many of the features of MIUI to adapt the GUI to that of tablets.
A priori, the “Enuma” and “Elish” tablets would be two very similar models, while the “Nabu” tablet would be very different from the other two. And only the “Enuma” tablet would support 4G / LTE / 5G connections as well as voice calls.
The three tablets have screens with a resolution of 2560 x 1600 pixels and a refresh rate of 120 Hz. While the previous tablet from Xiaomi used a processor with a medium range, the new models used high-end processors. The “Enuma” and “Elish” tablets would use the Snapdragon 865, 865+ or 870 while the “Nabu” tablet would use the Snapdragon 855, 855+ or 860.
In essence, Xiaomi is likely hoping that with their more interesting spec sheets, these new models can succeed where their predecessors failed.
At the moment, Xiaomi has not yet discussed its new plans for the tablet market. However, according to some sources, no presentation could take place in July. In the meantime, other rumors or official jokes from Xiaomi could emerge.
In any case, Xiaomi has every interest in positioning itself well in the tablet market. Previously this seemed to be in decline. However, since the beginning of the pandemic, the demand for this type of product has increased.
An exploding demand
In 2020, global tablet shipments grew 13.6%. This increase is directly due to teleworking and distance learning.
Apple was number one. In addition, Cupertino still saw its iPad sales surge in the first three months of 2021. During that period, iPads grossed $ 7.80 billion, up 78.9% year over year.
Recently, Apple launched its new iPad Pro, which features the M1 chip (the same chip as Macs). This should help to further increase sales.
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