Crushing TikTok Facebook?

It’s been over a year since the media kept talking about the success of the TikTok social network. And if it doesn’t regularly generate its user count, the data published by third-party companies shows that this number will not stop growing. Meanwhile, Facebook is said to have seen a decline in downloads.

Facebook downloads are falling while TikTok is still number 1

In a report released this week, the company Appfigures cited a decrease in the number of Facebook application downloads. According to our estimates, #Facebook recorded an average of 15 million downloads per week in May 2020 (App Store + Google Play). In June that number dropped to 13 million and by April 2021 they were close to 11 million. That’s a 23% loss in ~ 12 months. What do you think is going on “We read in a publication by Appfigures.

In May 2020, according to our estimates, #Facebook had an average of ~ 15 million downloads per week (App Store + Google Play). In June that figure fell to 13 million and in April 2021 they pulled in just under 11 million.

That’s a 23% loss in ~ 12 months. What do you think is happening? #Mobilegrowth

– Appfigures (@appfigures) May 13, 2021

According to 9to5Mac, such a phenomenon is new, although there has been a decline in the number of downloads from Facebook in the past. The reasons for this large drop are unknown, but it could be caused by the increasing popularity of competitor TikTok.

While Facebook downloads are declining, TikTok is still the most downloaded app in the world. According to Appfigures estimates, TikTok had a total of 52 million downloads through the Play Store and the App Store in April.

Of course, this is just a hypothesis. However, we better understand why Facebook is inspired by the format of TikTok’s popular short videos. As a reminder: Facebook already offers a format called Reels on Instagram that looks like the short videos from TikTok.

And apparently Facebook has recently been expecting Clubhouse to grow in popularity. The number one social network announced an offensive on the audio format by offering several new features, including one inspired by clubhouse audio lounges.

Facebook is also plagued by debates about privacy

However, it’s also possible that the drop in Facebook downloads was due to the privacy controversies that the group regularly faces. Earlier this year, Facebook had to grapple with a crisis caused by the proposed change to the WhatsApp application’s terms of use. Facebook is also at odds with Apple, which has just launched a new feature in iOS that requires apps to obtain user consent before they can access IDFA (an identifier on iOS that the user uses to track between multiple apps for promotional purposes can be).

Back to top button