SpaceX, a company founded by Elon Musk, has been working on its Starlink project for a number of years. The goal is, quite simply, to have a quality internet connection anywhere in the world by relying on a constellation of satellites in low orbit. Recently, this artificial constellation has passed a certain level that allows the company to start delivering its offerings.
So far, offers have been very limited and mainly focused on the US and Canada. However, Starlink’s development is very rapid. Last week the company announced the official launch of its offerings in France. As you can imagine, subscriptions come in very limited quantities and are extremely expensive. As a reminder, the order requires € 499 of material and a subscription of € 99 per month.
Starlink can count on a strong ally
Although Starlink is still in its infancy, Elon Musk himself announced that his network has reached the symbolic mark of 500,000 users worldwide. That data should only increase as Starlink can now count on a key ally: Google. Late last week, the company in Moutain announced that it is now relying on the Starlink network to provide better connectivity to its Google Cloud customers.
A marketing coup or a real competitive advantage for Google’s cloud offering? Either way, it means Starlink ground stations will be added to Google data centers around the world. This partnership is not very surprising as the issue that SpaceX is addressing with Starlink is also of concern to Google.
A few years ago, Alphabet, the parent company of Google, started the “Loon” project. The project consisted of using balloons floating in the air to create a 4G connection to places that were not yet accessible due to a lack of infrastructure. In January 2021, Alphabet officially announced the end of this project and the closure of the startup Loon. Also note that Google invested nearly $ 1 billion in the Starlink project in 2015. The relationship between the two companies isn’t that new.