In Europe, OnePlus sells smartphones and accessories such as smartwatches and wireless headphones. In India, this brand has also been offering smart TVs for two years.
And the good news for fans of this Chinese brand is that they are finally planning to launch these TVs in other countries. This is evident from an article published by our colleagues at 9to5Google.
In a message sent to some media outlets, OnePlus CEO Pete Lau confirmed that the company intended to increase the availability of the company’s televisions in other countries. No agenda was mentioned, but Europe was reportedly quoted.
In 2020, OnePlus had launched new TVs to make sure they were relatively affordable. In India these televisions cost between the equivalent of 146 euros and the equivalent of 562 euros. At the moment, we don’t know whether OnePlus wants to bring the same models to market in Europe or whether there will be models specifically designed for Western markets.
In any case, by not limiting itself to smartphones, OnePlus seems to want to follow in the footsteps of Xiaomi, which in addition to its smartphones also offers an ecosystem of connected objects (including televisions).
A very promising market
OnePlus commemorates this expansion project for its smart TVs at a time when we anticipate an explosion in connected property sales for the home. According to IDC data, shipments of connected home products reached 801.5 million units in 2020, up 4.5% from 2019.
And this market was dominated by “video entertainment” devices, which include smart TVs and products like Google’s Chromecast or Xiaomi’s HDMI dongles. According to IDC, this segment recorded 296.3 million shipments in 2020.
This trend is likely to accelerate further in the next few years. “Shipments are projected to exceed $ 1.4 billion in 2025, with a compound annual growth rate (CAGR) of 12.2% for five years as consumers seek added convenience through home automation products and environmental computers through integrated devices, smart speakers and other products that continue to grow, ”said a report from IDC.
“Video entertainment devices are expected to have the highest shipping volume in 2025, accounting for 27.6% of all shipments. This is due to falling prices and improvements in features (like 8K, higher, HDR, larger sizes, and integration with intelligent assistants and streaming). This means that many consumers are upgrading their televisions, ”the report also says.
In other words, this is a promising market that OnePlus certainly wants to have a significant stake in.