2020 was a historic year in many ways for e-commerce in France and the rest of the world. In the context of the health crisis, millions of people have even ordered online for the first time. Under these conditions, Contentsquare, which specializes in digital customer experience, was undoubtedly successful.
The French start-up just announced a new round of donations of $ 500 million, which is a new record within French Tech. The company relied on SoftBank Vision Fund 2 to run this funding round. Investors such as Canaan, KKR, bpifrance, Eurazeo and BlackRock also participated. Enough to value Contentsquare at $ 2.8 billion.
Very useful tools for e-traders
As Les Échos reminds us, the company was able to impress thanks to its tools for analyzing the online behavior of Internet users. Therefore, a SaaS platform was developed that collects data such as time spent on a page, mouse movements, movements on a website or the performance of certain content. Therefore, the system is able to give certain advice, e.g. B. Highlight products, choose the right location and price.
These features are popular as Contentsquare has many renowned customers including IKEA, Sephora, Orange, American Express, Dell, Carrefour, SNCF, Toyota, Rakuten, Sephora, and even Google, Salesforce, and Adobe. Jonathan Cherki, the start-up’s president, even quotes from our colleagues “an average annual growth of 121% over the last four years”, while 50% of the company’s activities take place in the USA.
Far from being intoxicated by these good numbers, the company is already looking to the future and plans to hire 1,500 employees while investing in artificial intelligence. The company is also planning to buy companies, as it has done four times in the past 18 months.