Thanks to the introduction of 5G, Apple has benefited from a sharp increase in demand for its iPhones. This phenomenon, known by specialists as the Supercycle, allowed Apple to increase smartphone sales in the final quarter of 2020. Of course, this continued in the first quarter of 2021.
Today we have data from Counterpoint Research to illustrate this. In fact, this data shows that the best-selling smartphone in the first quarter of 2021 was the iPhone 12 with a share of 5%. In second place is the iPhone 12 Pro Max with a share of 4%, while the iPhone 12 Pro comes in third with a share of 3%. The iPhone 11 and Redmi 9A are in fourth place with 2%. The Redmi 9, the Samsung Galaxy A12, the Redmi Note 9, the Galaxy A21 5G and the Galaxy A31 also belong to the top 10 with a share of 1%.
In addition, thanks to the iPhone 12 Pro Max (with a share of 12% in smartphone sales), the iPhone 12 (11%) and the iPhone 12 Pro (with a share of 12% in smartphone sales), Apple leads the ranking of the Smartphones that generated the most revenue in the first quarter. 9%) and iPhone 11 (3%). The Samsung Galaxy S21 5G Ultra is in fifth place with a share of 3%.
“In terms of volume, the iPhone 12 was the top-selling model in the first quarter of 2021, followed by the iPhone 12 Pro Max and the iPhone 12 Pro. Heavy 5G upgrades within the iOS base, pent-up demand, and the impact of Apple’s demand due to the late launch were some of the factors affecting Apple’s volume. The iPhone 11 took fourth place as it remains a popular choice for users looking for cheaper Apple devices and in markets like India where 5G services are still elusive, ”it said in a statement from Counterpoint Research.
An excellent quarter for Apple
Recall that in its financial results for the first few months of 2021, Apple also saw a significant increase in revenue generated from the iPhone. During this period, Apple made $ 47.94 billion with the iPhone, an increase of 65.5% over the same period in 2020.
However, an earlier publication by Counterpoint Research shows that despite the excellent performance of the iPhone in the first quarter, Samsung was the market leader (measured by shipments). The company also mentioned an exceptional increase in the volume of shipments and sales of smartphones.
“The global smartphone segment posted a record wholesale shipments of $ 113 billion in the first quarter, up 35% year over year. This came at a time when the industry was facing supply chain constraints. Apple achieved a record revenue share in the first quarter thanks to the strong performance of the iPhone 12 series and the dispersion of demand from the previous quarter due to the delayed launch, ”said Harmeet Singh Walia, senior analyst at Counterpoint, in April.