Facebook and Instagram reveal their anti-piracy efforts

In a report published in early May, the High Authority for the Dissemination of Works and the Protection of Rights on the Internet (Hadopi) sounded the alarm in a report. According to the independent public authority, visits to websites with pirated content are increasing in France. On average, 24% of Internet users visited these portals with illegal content every month in the past year.

The problem is not limited to these supposedly sulfur-containing sites, but can affect very large platforms as well. In a recent article, our colleagues at Le Parisien returned to the rise of live broadcasting of pirated football matches on Twitch, Twitter and Facebook.

Ever more precise tools against piracy

In a recent report, Facebook and Instagram first announced the number of pirated copies being proactively deleted on these services. Mark Zuckerberg’s company has deployed many anti-piracy tools in recent years.

These devices can automatically detect publications that violate copyright law. The beneficiaries then have the option to collect or monetize them. In detail, Facebook announces that it proactively removed 9,822,070 pieces of content in the second half of 2020. This corresponds to 77.9% of the total, the rest comes from inquiries from owners. On Instagram, that total number is 59%, which equates to 2,170,529 deletions.

This content is not only about videos, but also messages, photos or advertising. Facebook adds:

To better identify and remove potential counterfeiting and counterfeiting, we use a combination of machine learning, suspicious signals such as previous intellectual property infringement and keywords that are often associated with counterfeiting, and direct insights from rightsholders, among other things.

This article details all of the company’s efforts.

Back to top button