To be successful, LinkedIn knows it has to do everything it can to make its users feel safe. Indeed, it can be very traumatic to be a victim of evil intent or fraud on the professional social network. To avoid such inconvenience, the platform looks for fake profiles.
Increase in deleted content
According to the recently published transparency report for the second quarter of 2020, the results are actually available. LinkedIn explains:
Our automated defenses blocked the vast majority (98.3%) of the fake accounts that we took action against during this period. We have also seen a significant decrease in the creation of fake accounts and a corresponding decrease in spam and fraudulent content generated by fake profiles.
The social network blocked 33.7 million accounts just when registering. This sum is three times lower than in the previous period. However, this could indicate that crooks are being discouraged from acting this way.
The platform also announces an increase in the deletion of content. This particularly concerns violent publications, harassment and disinformation, often related to Covid-19 and the US elections. LinkedIn takes these issues very seriously and has done a lot of moderation to curb negative interactions between its users.
Remember, the wrong information problem is nowhere near confined to Facebook, Twitter, and YouTube. American researchers examined the Pinterest and LinkedIn cases and found that many articles shared encouraged the challenge of the US presidential election results.
As Samuel Wooley, director of a propaganda research team at the University of Texas at the Washington Post, put it, “The Internet is a limitless space, and that means conspiracy theories, propaganda and disinformation do not remain static on all platforms.”