Like all companies of its size, Tesla is used to registering new brands. However, his final operation is quite surprising. The manufacturer has just registered a brand for a supposedly catering service.
In 2017, Elon Musk and other company executives mentioned the idea. At the time, technical director JB Straubel described the company’s ambitions to convert charging stations into real rest areas and add the opportunity to have lunch while the car regains its strength.
According to the application filed with the US Patent and Trademark Office on May 27, Tesla has three new brands in the categories of “hospitality, pop-up hospitality, self-service hospitality and hospitality. Take-away catering ”registered. This request is currently pending examination. A lawyer is expected to deal with the case towards the end of August.
A very good idea
Anyone who has ever had the opportunity to wait near one of Tesla’s charging stations knows the value of such a device to buy something to eat or drink. Customers currently have access to hotel restaurants or motorway service shops.
But as always, Elon Musk went too far. In January 2018, the CEO of Tesla announced that he wanted to install an old-fashioned drive-in with roller skates in one of the superchargers in Los Angeles, California.
I’m going to set up an old school drive-in, roller-skate and rock restaurant at one of the new Tesla Supercharger locations in LA
– Elon Musk (@elonmusk) January 7, 2018
At the moment, neither Elon Musk’s absurd idea nor Tesla’s real restoration project has been validated, it will be some time before the company’s ambitions have a chance to see the light of day. Not only has Tesla revolutionized the automotive industry, but over the years it could become a competitor to the fast food chains that have a presence along the highways.