Donald Trump has been banned from most of the major social networks since the beginning of January and in the wake of the violent entry into the American Congress. Deprived of its main communication platform, the Republican tried to revitalize himself by launching his own website called “From Donald J. Trump’s Desk” last May.
On closer inspection, this site was not very innovative and in many ways reminded of the very successful blogs in the early 2000s, i.e. before the advent of Web 2.0. However, the billionaire spoke of “a place to speak freely and serenely”. However, there was no question of letting his followers have their say. The curator’s supporters were only invited to like his statements and share them on Facebook and Twitter.
Insufficient commitment to publications
A month later, we just learned that the former president’s blog has been closed for good. He’s no longer on his website and “won’t be coming back,” said Jason Miller, his senior advisor. He states “that he was only a facilitator of the greater effort that we have put in and that we are working on”. So, according to CNBC, Donald Trump could try to join a real social network. When asked about this, Jason Miller confirms this information “Yes, stay tuned”.
If the Republican leader’s team tries today to minimize the importance of this project, it is also, and primarily, because it did not work at all. According to data from analytics firm BuzzSumo, the page “From Donald J. Trump’s Desk” generated just 212,000 engagements per week after it was launched. This number includes likes, shares and comments on Facebook, Twitter, Pinterest and Reddit.
That’s ridiculous considering that the businessman’s tweets have often been liked and shared hundreds of thousands of times. Contrary to what he said, the ex-president benefited fully from the power of his 88 million followers on Twitter, 32 million on Facebook and 24 million on Instagram. It could therefore become expensive to stay away from these large platforms over time.