What if Apple showcased its social network (without ads)?

In a few days, Apple will start its WWDC conference. At this event, which starts on June 7th, the company will showcase its new software. The company is expected to introduce new versions of iOS, iPadOS, macOS, watchOS and tvOS. And when it comes to apps, Apple could also announce a major update to its iMessage messaging service.

As an article in MacRumours notes, the visuals used by Apple to promote this event seem to give the messaging service a prominent place. For example, the YouTube livestream thumbnail (which has already been posted) highlights elements of iMessage.

Apple ready for WWDC 2021 https://t.co/auOIEZnrFR #News pic.twitter.com/1Pe2HDvUtm

– Le Journal du Geek (@JournalDuGeek) June 2, 2021

Another example, on Twitter, the WWDC conference “hash flag” also contains an element of iMessage, not to mention the conference official sticker or derivative products, all of which contain visual elements of the messaging service.

Is Apple going on the offensive against Facebook?

But what new features could Apple bring to iMessage? A rumor is currently circulating about updates that Apple could make to its messaging service.

A month ago we published a Bloomberg article on the subject. According to him, Apple would make improvements to manage automatic replies. In addition, the company from Cupertino could also offer functions similar to those in social networks.

Here’s what Mark Gurman (a generally very knowledgeable source) wrote in this Bloomberg article: “The company is also working on upgrades to iMessage with the possible goal of acting more as a social network and better competing with Facebook Inc.” s WhatsApp This Changes are still in the early stages of development and could come later, people said. “

At the moment this is just a rumor, so caution should always be exercised. However, it’s worth noting that iMessage’s competitors already offer features similar to social media. On WhatsApp, for example, we have an equivalent to Stories. And it is even possible to post blog posts on Telegram.

In any case, if Apple turns iMessage into some kind of social network, there is a risk that the relationship between Facebook and the Cupertino company will become even more strained.

Apple and Facebook have never had a very good relationship. But in 2020, those relationships deteriorated after Apple announced a feature that complicates ad targeting for iOS apps. Facebook decidedly rejected this update of iOS and regularly launched peaks against the Cupertino company.

Despite this opposition, Apple has finally introduced this new anti-tracker feature on its operating system. And this week, Google also announced similar (but more flexible) measures.

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