You are here: Home News Product News Inlays SMARTRAC Presents New NFC Inlay

RFID Products

SMARTRAC Presents New NFC Inlay

NFCSMARTRAC Presents New NFC Inlay Ideally Suited for Gaming/RFID manufacturer SMARTRAC announced its new NFC inlay Midas+ designed for products with space restrictions. Based on NXP’s NTAG213 chip, which has a unique ID mirror functionality that makes every single tag individually identifiable, Midas+ is the perfect thin NFC inlay for embedding in all toys, electronic gadgets and other accessories that benefit from authentication.

With a die-cut size of 13.5 x 21mm / 0.53 x 0.83” and an antenna size of 11.5 x 19mm / 0.45 x 0.75”, Midas+ is well suited for electronics and gaming applications, where inlays are embedded in very limited space. The new inlay offers very high reliability and improved performance, due to its new antenna design and the antenna made from aluminium.

Midas+ is available with the NXP NTAG213 chip and comes with the unique ID (UID) mirror functionality, which enables the chip serial number to be mirrored as part of its encoded URL address. This feature allows every tag to be read and identified as unique from the application perspective, without requiring users to encode inlays with different numbers.
Midas+ NFC inlays are based on the ISO 14443 A standard, and are also compatible with NFC Forum standards. They come with 144 bytes of memory and in wet inlay format by default.

For Mikko Nikkanen, Senior Director, Segment Industry, Electronics and Gaming at SMARTRAC, Midas+ fits perfectly into the companies’ recent gaming related activities: “Though Midas+ is also ideal for every small product that benefits from authentication, our new inlay was especially designed with gaming in mind. Embedded in toys, accessories or collectable cards, Midas+ will enable these things to act as active elements in console and mobile gaming.”

Midas+ NFC inlays are available as of now, globally.

Related Links:


Related Vendor


Karin Fabri

Tel: +31 20 30 50 150

Related News

SMARTRAC opens World’s First Knowledge Center Dedicated to NFC in Toys and Games
Thursday, 28 May 2015
NFC/RFID developer and manufacturer SMARTRAC has officially opened its ‘Tap and Play – Global Experience Center’ in Tampere, Finland. Run in... Read More...
SMARTRAC Introduces BullsEye NFC Tag with Sony FeliCa Lite-S Chip
Monday, 04 May 2015
RFID technology leader SMARTRAC has announced a new version of its popular NFC BullsEye tag featuring Sony’s FeliCa Lite-S chip. This Sony-based... Read More...
SMARTRAC presents industry’s first passive moisture-level sensing inlay
Wednesday, 11 February 2015
RFID technology provider Smartrac has launched Sensor Dogbone, the industry’s first passive UHF moisture-sensing inlay, at LogiMAT 2015 tradeshow... Read More...
Smartrac and Twinsprite Connecting Real Toys to Virtual Worlds of Mobile Games
Friday, 10 October 2014
Smartrac and Twinsprite cloud platform owner Digitoyx S.L. have announced their cooperation to enable the ultimate mobile gaming experience by... Read More...
SMARTRAC and PROVA Group Join Forces to Enhance Product Authentification with NFC
Monday, 15 September 2014
SMARTRAC and PROVA Group have announced their cooperation to leverage NFC technology and cloud-based services to ensure collectible items and brand... Read More...

Contact Vendor

You have any questions regarding the article?
Get in touch with the vendor directly!


German AutoID-News

Neuss, 15.05.2015 – Ziel: Ermöglichung einer benutzerfreundlichen mobilen Druckumgebung...
Neumünster, 12.08.2014 - inotec stellt Produktschutzlösung DIOSAFE vor 7,9...
Reinbek, 27.05.2015 - Laut AOK Krankenhaus Report 2014 sterben in deutschen...

German RFID-News

Oberhaching, 11.11.2015 - Originalitätsnachweis und Identitätsnachweis für persönliche Schutzausrüstung (PSA)...
München, 09.11.2015 - Giesecke & Devrient (G&D) liefert den Chip und...
Eindhoven, 06.11.2015 - NFC-Technologie ermöglicht Identifizierung von Originalprodukten und Nachverfolgbarkeit...

German NFC-News

Eindhoven, 30.10.2015 - NFC-Technologie ermöglicht Identifizierung von Originalprodukten und Nachverfolgbarkeit...
Kevelaer, 27.10.2015 - Mit standardisiertem PC/SC Interface LEGIC integrieren Sicherheit...
München, 21.08.2015 – Elatec RFID Systems erringt Innovationspreis-IT Die...



Find our RSS Feeds here:

rfid-ready RSS-Feeds >>>

Direct Contact

You have any questions?
Please contact us directly.

  • Tel: +49-511-7900-729

Follow us!

Follow us & stay up2date.
You find us in the following social networks:
You are here: Home News Product News Inlays SMARTRAC Presents New NFC Inlay